The Beaujolais wine trade organisation, Inter Beaujolais, is continuing its revitalisation of the image of Beaujolais and Beaujolais Villages Nouveaux* by once more highlighting French skills and creativity.
The new marketing campaign takes its inspiration from the world of fine clock and watchmaking. Attention to detail, precision and a unique expertise that combines both the modern and the traditional… there are many parallels with the new Beaujolais wines. Just like a precious timepiece, they take their time, mark time, arrive with impeccable timing, to give pleasure every time…. and the Nouveaux are just perfect for wine o’clock!