Growth in sales of Beaujolais continues to increase in both France & the export markets


Sales of Beaujolais continue to progress in french supermarket while Beaujolais pursues its conquest of export markets

Recent figures published by market analysts IRi concerning supermarket sales for the rolling 12-month period ending 28 June 2017 confirm the trend already noted in 2016 of renewed interest for Beaujolais wines, which are demonstrating strong growth in sales in the context of a morose national market.
Beaujolais (all AOP combined), with a progression of 0.6% in volume and 2% in value, outperforms red AOPs whose sales have fallen by 3%! The increase in 2% in value is on a turnover of 82 million euros.

Here again, the figures registered by the French Customs and compiled by Business France speak for themselves: +13.4% in volume and +20% in value in first half results for 2017, compared to the same period in 2016.

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