{"id":1986,"date":"2020-09-29T09:45:11","date_gmt":"2020-09-29T07:45:11","guid":{"rendered":"http:\/\/devbnportail.mediacrossing.fr\/?page_id=1986"},"modified":"2020-09-29T09:45:14","modified_gmt":"2020-09-29T07:45:14","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.beaujolais.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n<p>Inter Beaujolais, the Beaujolais wine council, is a private organisation recognised by the French government, bringing together partners from the winegrowing industry, upstream and down. The scope of Inter Beaujolais activities covers wines produced within the perimeter of the area of the 12 Beaujolais AOCs: Brouilly, Ch\u00e9nas, C\u00f4te de Brouilly, Chiroubles Fleurie, Juli\u00e9nas, Morgon, Moulin-\u00e0-Vent, R\u00e9gni\u00e9 and Saint-Amour (the 10 Beaujolais crus) as well as Beaujolais &amp; Beaujolais-Villages that come in three colours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The council\u2019s missions<\/strong><\/h2>\n\n\n\n<p>The Councils roles and missions contribute to the harmonious development of the Beaujolais wine industry. Its main missions are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>promoting wines on markets via collective initiatives<\/li><li>conducting research work and trials<\/li><li>providing and transmitting transparent economic data<\/li><li>organising and standardising professional relations and practices in use.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our communication strategy<\/strong><\/h2>\n\n\n\n<p>In January 2017, Inter Beaujolais entitled its ten-year roadmap \u201cBeaujolais Nouvelle G\u00e9n\u00e9ration\u201d and set the objective of gradually repositioning the wines that its vineyards had to offer. First of all, by communicating about three distinct, complementary worlds of Beaujolais wine:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Festive Beaujolais: a heritage to be strengthened and boosted<\/li><li>Expressive Beaujolais: our new positioning base<\/li><li>Exceptional Beaujolais: our new big challenge<\/li><\/ul>\n\n\n\n<p>Secondly, by calling for the diversification of the Beaujolais production (over 95% red) within each of those three worlds, via the development of Festive and Expressive Beaujolais Ros\u00e9s (short-term challenge), as well as Expressive and Exceptional Beaujolais whites (mid- and long-term challange).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Research work aimed at the vineyard\u2019s move upmarket<\/strong><\/h2>\n\n\n\n<p>From 2009 to 2018, at the Inter Beaujolais council\u2019s request, a terroir characterisation survey was conducted by SIGALES, a soil mapping agency. After more than 15,000 soil surveys, nearly 1000 soil pits and 50 field visits, the analyses made it possible to map the Beaujolais vineyard. Winegrowers and n\u00e9gociants are taking advantage of the soil characterisation to highlight the terroirs in plot-by-plot cuv\u00e9es. In April 2018, recognition of the outstanding geology led to the \u201cUNESCO Global Geopark\u201d label. Consequently, the Beaujolais vineyard became the 7<sup>th<\/sup> Geopark in France.<\/p>\n\n\n\n<p>The terroir characterisation supplements the work done by the open-air lab for the Beaujolais region: Ch\u00e2teau de l\u2019\u00c9clair. Owned by SICAREX Beaujolais (technical support service), the estate covers 20 hectares. The site, at the forefront of research, is carrying on in the footsteps of Victor Vermorel. Since 2003, SICAREX has been conducting a vast survey, aimed at collecting and protecting the widest range of the gamay variety worldwide. The <em>Conservatoire National du Gamay<\/em> includes over 1000 accessions to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inter Beaujolais, the Beaujolais wine council, is a private organisation recognised by the French government, bringing together partners from the winegrowing industry, upstream and down. The scope of Inter Beaujolais activities covers wines produced within the perimeter of the area of the 12 Beaujolais AOCs: Brouilly, Ch\u00e9nas, C\u00f4te de Brouilly, Chiroubles Fleurie, Juli\u00e9nas, Morgon, Moulin-\u00e0-Vent, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1986","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/pages\/1986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/comments?post=1986"}],"version-history":[{"count":1,"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/pages\/1986\/revisions"}],"predecessor-version":[{"id":1987,"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/pages\/1986\/revisions\/1987"}],"wp:attachment":[{"href":"https:\/\/www.beaujolais.com\/en\/wp-json\/wp\/v2\/media?parent=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}