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Discovering the Beaujolais terroirs

A terroir is the combination of natural elements in a particular zone (the soil, topography, biodiversity, climate and landscape) as well as the knowledge and skills of winegrowers and the production techniques used. It is the terroir that gives a wine its particular characteristics. The Beaujolais region is very diverse with a variety of terroirs each with its own secret that can be found in the particular character of each appellation.

Very varied soils from north to south

From 2009 to 2018, at the Inter Beaujolais council’s request, a terroir characterisation survey was conducted by the SIGALES soil mapping agency. After more than 15,000 soil surveys, nearly 1,000 soil pits and 50 field visits, the analyses made it possible to map the Beaujolais vineyard. Winegrowers and négociants are taking advantage of the soil characterisation to highlight the terroirs in plot-by-plot cuvées. In April 2018, recognition of the outstanding geology led to the “UNESCO Global Geopark” designation. Consequently, the Beaujolais vineyard became the 7th Geopark in France. Although the Beaujolais wine region is not very extensive geographically speaking, it encompasses a multitude of different soils in a highly surprising way; over 300 variants have been identified and described. The soils form on bedrock or on the parent material that supports them. As such, our vineyard is quite outstanding, since it bears witness to over 500 million years of geological history for which all the traces can easily be found. At the interface of all the major geological events in history, located on the eastern edge of the Massif Central and impacted by the Alpine phenomenon of the Tertiary period but spared by the glaciers, the Beaujolais wine region has inherited one of the richest and most complex geologies in France. Covering a small area, the vineyard brings together a very wide variety of rocks!

This is where each appellation or if not each “lieu-dit” initially draws its own individual character, especially given that Gamay is the only grape variety used in the Beaujolais region for producing all the red wines: crus, Beaujolais-Villages and Beaujolais.

A climate with different influences

The Beaujolais region benefits from a mild climate marked by three major influences. In winter,
continental air masses contribute to the frosts that can sometimes continue until well into the
spring. Between seasons, the oceanic air masses promote the regulatory function of the Saône River
and reduce the differences in temperature. The return of warm weather brings with it the influence
of Mediterranean winds.

The Upper Beaujolais mountain chain also helps protect the vine stock and attracts the foehn – warm air from the west that has a warming and drying effect in summer when it crosses the Beaujolais mountain ridges on its way down to the plain.

The winegrowing terroir has relatively low rainfall and can be affected by extreme heat as well as sometimes devastating storms.

Slopes with good sunlight

Most of the slopes in the Beaujolais region face south or east and benefit from long hours of sunshine and good light from spring to autumn. Another great advantage for producing exceptional Beaujolais wines.

The passion and skills of winegrowers in the Beaujolais

Growing techniques in the Beaujolais still rely heavily on the physical involvement of the winegrower. Whether it’s for pruning the vine stock, looking after the soil, training the vine or organising the harvest, Beaujolais winegrowers are always physically present on their land. Although mechanical means are used in some places to facilitate certain tasks (ploughing or harvests), the very nature of the land (relatively small plots, stony soils, hillsides, steep gradients, etc.) and the regulations governing the 12 appellations, require constant vigilance and all the skills and knowledge that are passed down from generation to generation.

The Beaujolais region owes the different qualities and variety of its wines to the diversity of its terroirs as much as to the passion of its winegrowers and the intimate knowledge they have built up about their land. Knowledge and skills that are becoming increasingly specialised and very much dedicated to preserving this unique natural heritage.

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The Beaujolais vineyard: committed to environmental initiatives

As a pioneer, the Beaujolais winegrowing region did not wait for the various government initiatives to define sustainable environmental practices. As early as 1989, the first groups of enthusiastic winegrowers got together to study their vines and determine the most sustainable way to protect them. Winegrowers now work collectively on a new vision of agriculture: agroecology, aimed at achieving a high-performance production system with respect to environmental, economic and social aspects, while preserving natural resources. That means maintaining or reintroducing biodiversity throughout an estate, limiting inputs, preserving soil life and water quality, and restoring a diverse natural landscape.

The High Environmental Value (HVE) certification system is the result of the French Environment Round Table (Grenelle de l’Environnement). The voluntary commitment to the initiative leads to an estate being accredited. It identifies and promotes environmentally-friendly practices and focuses on four key topics: biodiversity, use of phytosanitary products, management of fertilisation and water resources. In 2020, there are over 200 HVE-certified vineyards in Beaujolais, making it one of the most active winegrowing regions for the accreditation.

Beaujolais is the region where Terra Vitis came into being back in 1998. It is an organisation that groups together winegrowers with high standards, motivated by their respect for nature and Mankind. In 2020, it counts a hundred or so members working in the Beaujolais vineyard, ranging from recently-established growers to major traditional estates, united around their choice for healthy, sustainable winegrowing. Terra Vitis is a low-input, integrated viticulture approach, currently recognised in France with a Level 2 environmental certification. As of 2020, the Terra Vitis specifications also encompass all the Level 3 environmental certification criteria equal to HVE.

In early 2020, there were over 150 wine estates in Beaujolais being managed organically or converted over. The European certification process promotes ecosystem balance in order to interfere as little as possible with nature. It prohibits the use of synthetic chemicals.

In addition, about ten Beaujolais growers have made a commitment to Demeter-certified biodynamic approaches. The Demeter certification advocates the use of biodynamic products that contribute energetically to the ecosystem balance in tune with cosmic cycles.

CSR commitment
Corporate Social Responsibility (CSR) is the response of companies committed to and acting in favour of sustainable development. It is defined by an international standard (ISO 26 000): the responsibility of a company with respect to its impacts and decisions on the environment and society expressed through ethical and transparent behaviour. CSR takes into account environmental issues as well as social (health and safety of employees, consumers and residents, etc.) and economic aspects (company sustainability, relations with suppliers and customers, links to the territory). A responsible company knows its stakeholders and acts with them to ensure sustainable development. In Beaujolais, several companies have made commitments. Some, like Château de l’Eclair, received recognition for their approach from an independent, external assessor, and have been awarded the CSR commitment label (Engagé RSE, in French).

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Beaujolais vinification: a process like no other

Transforming grapes into wine is a science as much as an art. It is a complex process that requires expert knowledge. Each vineyard perfects its technique and, even though the procedures can often be similar, there are many different ways of doing things.

Winegrowers in the Beaujolais region can choose between several vinification methods including a method known as known as Beaujolais vinification.

First stage: the harvests

It all starts with the harvest. The bunches of Gamay noir à jus blanc grapes are handpicked with great care. Damaged berries are removed during the picking.

Why is so much care taken, given that the grapes are going to be pressed?

That’s the part of the process that’s specific to the Beaujolais region: the grapes are put into vats, without compacting, in entire bunches and are not removed from the stalk. This process gives the wine many of its fruity aromas.

Second stage: semi-carbonic maceration

This is where it gets complicated! The following explains the different processes at work.

The grapes macerate in the vat. The whole bunches of grapes in the top of the tank are in an atmosphere where carbonic gas progressively replaces the oxygen from the air. Fermentation inside the berries begins. This is known as intracellular fermentation. It produces small quantities of alcohol and releases specific aromas.

The bunches in the middle of the vat macerate in the juice resulting from the accumulation of grapes. The grape skin determines what happens to the bunches of grapes. The skin releases tannins, coloured pigments and aromatic compounds. Tannins determine the future structure of the wines on the palate, the pigments and the colour of the wine. It’s during this stage that the wine takes on its red robe. Yeasts act on the juice from the grape pulp, transforming the sugar into alcohol.

At the bottom of the vat, the compressed grapes release juice. The yeasts, microorganisms that are naturally present on the grapes, then go into action. They wake up when they come into contact with the sugars in the grape juice, transforming them into alcohol and carbonic gas. This is known as alcoholic fermentation.

“Pouring juice over the grape cap”

Alongside this natural process, the winemaker regularly pours juice over the bunches of grapes on the surface, known as the ‘cap’, to ensure a consistent temperature. The juice used for pouring is taken from the bottom of the vat. This is called pumping over or remontage. Soaking the grape in its own juice results in an even fruitier wine.

Everything we have just described is called semi-carbonic maceration. It is a term specific to the Beaujolais region.

How is this different to “traditional” carbonic maceration?

In the Beaujolais region, the vat is not hermetically sealed once it is filled. The winemakers allow fermentation to occur naturally without adding carbonic gas.

How long does maceration take?

Maceration influences the cellaring potential of wine. It varies from 4 to 15 days on average, depending on the wine that a winemaker wants to obtain.

In the ten Beaujolais AOC crus, the bunches of grapes are left to macerate for around 10 to 15 days, for Beaujolais and Beaujolais Villages it’s around 6 to 10 days.

For primeur wines (Beaujolais Nouveau and Beaujolais Villages Nouveau), the process takes 4 to 6 days.

Third stage: devatting

After maceration comes the soutirage or racking: the free-run juice is drained off from the bottom of the vat.

The bunches of grapes that remain in the vat are removed to be pressed: this is known as devatting and pressing.

Pressing the grapes leads to paradise! Or rather “paradis” as the press juice is called in French, a very sweet and aromatic nectar.

The free-run juice and the press juice are then blended to continue their fermentation. This blend makes the vintage richer and the aromas more complex.

This is where the élevage or maturing starts. It’s during this phase that the wine reveals its potential.

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They’ve left their mark on history in the Beaujolais region

Back in Roman times, vines were already being grown in the Beaujolais region. It’s even said that the Juliénas cru was named after Julius Caesar. But it was in the Middle Ages that the region’s wines really began to make a name for themselves. And it’s a story that involves a number of famous people.

The Lords of Beaujeu or the advent of Beaujolais

The Beaujolais winegrowing area really started to become well-known thanks to the Lords of Beaujeu. One of them, Bérard, became known from around 957 for his wine trading. The Lords of Beaujeu gave their name to the area and contributed to its aura. Beaujeu was the capital of the Beaujolais region up until 1514, when it was replaced by Villefranche-sur-Saône.

Wine production at the time was marginal compared to other crops. It wasn’t until the 17th century that winegrowing here really expanded.

Pulliat and Vermorel: saviours of the vines

In the 19th century, Victor Pulliat played a major role in the rebirth of the vines that had been decimated by phylloxera. It was in Chiroubles that he studied different ways of eradicating the insect. His research took him all around Europe carrying out graft tests. The vines were saved after he advocated the grafting of American rootstock.

Today his memory is still honoured in the region. The Victor Pullliat Prize is awarded to the best vintages in each of the 10 Beaujolais crus at the annual Fête des Crus.

The name Victor Vermorel is associated with the fight against mildew. In the late 19th century, he started experimenting in the family workshop in Villefranche-sur-Saône. He is mostly known for creating a Bordeaux mixture spray to rid the vines of this particular disease.

The fathers of Beaujolais Nouveau

In the 20th century the sheer energy of men such as Louis Bréchard, a winegrower and MP, Léon Foillard, wine merchant and founder of the Compagnons du Beaujolais (Beaujolais Guild) and Gérard Canard, former director of the Beaujolais professional wine network, contributed to the promotion of Beaujolais Nouveau.

But the undisputed king of this bacchanalian high table is Georges Duboeuf.

Georges Duboeuf and Beaujolais on a global scale

Sometimes nicknamed the “pope” or the “king” of Beaujolais, Georges Dubœuf came from a long line of winegrowers. He settled in 1964 in Romanèche-Thorins to establish his Beaujolais and Mâconnais wine trade. A discerning taster, he had his heart set on revealing the talent of the winegrowers and enhancing the great terroirs. A tireless ambassador for the region, he travelled the world to promote his wines alongside renowned chefs such as Paul Bocuse, Pierre Troisgros and Guy Savoy. He contributed greatly to the reputation of Beaujolais Nouveau by organising major international events. A forerunner in terms of communication, in 1993 he founded the Hameau Dubœuf, a museum dedicated to the vineyards and wine.

Bernard Pivot, local man

And finally there is the local man, Beaujolais lover and champion of the winegrowing
area. Bernard Pivot, writer, man of letters and television presenter, author of the book Dictionnaire amoureux du Vin (Wine Lovers’ Dictionary) and member of the Goncourt Academy, is the co-founder of the Beaujolais Defence Committee.

He often says that Beaujolais is “a wine associated with youth, energy, freshness and with priests or workers’ gardens where there are a few red fruits to be found”.

In an interview with the Lyon Capitale newspaper, he defined Beaujolais as a “wine for the class struggle (…). Wine for Laughing Cow cheese and for crown roast of lamb. Wine to be drunk in local restaurants with old friends and wine to be drunk at family lunches. Wine for a left-wing workers’ sausage stew and wine for the pot-au-feu of the political right. ‘Beaujolpif’ for workers to slurp and Saint-Amour for weddings”.

Take it from Bernard Pivot: there really is a Beaujolais for every occasion and every
personality!

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BEAUJOLAIS TUNS

Beaujolais tuns – seems like a rather strange concept, doesn’t it? But don’t worry, it’s not a misspelling for some kind of rare measurement of weight. A tun spelt with a ‘u’ is the place where most Beaujolais winegrowers store the majority of their cellaring wines for aging.

WHAT EXACTLY IS A TUN?


A tun is a large wooden cask that can store up to 300 hectoliters of wine. Imagine a giant cask or barrel, and you’ll be able to visualize exactly what a tun is!

While most other French wines use different types of barrels or casks with smaller capacities, Beaujolais wines develop much better in tuns. It gives them more space to live and breathe. Because as it matures, wine is actually a living entity! It is constantly evolving and changing until it finds its own harmony!

WHAT DOES AGEING IN TUNS BRING TO BEAUJOLAIS WINES?


Why do winegrowers in the Beaujolais region prefer tuns to barrels and other casks and vats? Simply because the type of container affects the contents. A wine that matures in a wooden barrel or cask tends to become impregnated with the aromas of the wood and develop vanilla, toasted and grilled notes.

Growers in the Beaujolais region want their wines to develop distinct grape and red fruit aromas. Therefore, they prefer to mature their wines in tuns to temper the oaky aromas that might permeate are attenuated in the wine. In fact, as the capacity of a tun is much larger than that of a barrel or cask, the woody flavours become more diluted in the wine. The wood is less concentrated, leaving plenty of room for the real star of the show: the grape.

As the Beaujolais tun is also a wider cask, the wine is better oxygenated. It is this oxygenation that enables the aromas to develop.  As you’re probably aware, it is recommended to aerate red wine for at least 20 minutes before serving. But have you ever wondered why? Well, when you uncork a bottle and the air enters, it awakens the wine. All the molecules start moving and this helps the wine develop fully.  Try it next time you serve a Beaujolais wine. Taste the wine as soon as you open it and then again 20 minutes later.  You’ll notice a lot more flavors the second time!

The same phenomenon occurs in the Beaujolais tuns, enabling wines from a given vineyard to fully express their particular terroir.

IS THE TYPE OF WOOD USED TO MAKE A TUN IMPORTANT?


Even though only an infinitesimal part of the wine comes into contact with the wood of the tun, the particular vintage inside is bound to retain some traces of it. For Beaujolais wines to achieve their intensity, they are usually stored in tuns made from French oak. This wood wasn’t just chosen at random!

Different types of wood from different origins are used for making wine barrels. But Beaujolais winegrowers chose French oak because of its finesse. Unlike American oak, for example, French oak tends not to impregnate the wine so strongly. Its more subtle aroma allows the grape and the terroir on which it was grown to express themselves
more fully.

Depending on whether growers in the Beaujolais are making red, rosé or white wines and whether they want to create more rounded and complex wines or, conversely, keep the typical characteristics of the terroir, they choose the container that best suits their particular purpose: traditional wooden ones (barrel, half-hogshead, tun), cask or even in the bottle. But tuns are generally preferred here because they give the gamay grape the space to fully develop and help it take on the fruitiness that is typical of Beaujolais wines.

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Beaujolais wines from aperitifs to desserts!

Exceptional Beaujolais wines can accompany whatever type of dish you serve, throughout the meal, thanks to their diverse aromatic profiles. They come in white, red and rosé with something to suit everyone’s taste. With a wide range of flavors, you’re sure to find the perfect bottle to accompany every course from starter to dessert. Read on…

Beaujolais and Beaujolais-Villages


These two flagship Beaujolais appellations are the perfect match for the culinary specialties of the region where they are produced. Gentle and low in tannins, these wines also enhance reinvented classics like skewers of andouillette sausage marinated in mustard, or a fricassee of chicken forestiere.

What’s even more surprising is that they are light enough to be drunk with raw fish and cold seafood. Scallop terrine, salmon tartare, tuna sashimi, maki and sushi can all be served with a Beaujolais or a Beaujolais-Villages. Guaranteed to surprise your guests!

These appellations also love cheese. They bring fruity notes to Brillat-Savarin, Saint-Marcellin and roasted camembert.

Chiroubles, Fleurie and Saint-Amour


Even if these 3 appellations have certain differences, they all offer a fruity, generous structure that is an ideal match for recipes that grandma used to make. For a meal made with local produce where old-fashioned recipes are the order of the day, they are just perfect.

These “gentle” Beaujolais wines bring freshness to Basque-style chicken, free-range poultry, Thai-style veal blanquette or a pesto cassoulet.

To finish off a meal in style, a Chiroubles, Fleurie or Saint-Amour will pair deliciously well with a tasty mango tarte tatin.

Brouilly, Côte de Brouilly, Juliénas and Régnié


These Beaujolais wines with their characteristic robustness need simple cuisine to bring out the best in them. Their intense fruitiness and spicy notes perfectly complement a roasted Mont d’Or cheese, Bresse chicken or a veggie burger.

In summer, these crus are great pairings with mixed salads from all over France: niçoise, vosgienne, franc-comtoise, lyonnaise, gersoise or provençale!

To round off your menu, create a cheese board with Gouda, Cheddar, Saint-Félicien and Tomme de Savoie.

Chénas, Morgon and Moulin-à-Vent

These Beaujolais appellations stand out for their noticeable ripe red-fruit aromas. With age, they take on spicy and woody notes that need to be paired with strongly-flavored meat.

Duck breast, beef rib or pulled pork will all tickle your taste buds when served alongside the racy bouquets of one of these wines!

Ready, set, get cooking!

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2000 thousand years of history to savour

Beaujolais first became internationally known in the 20th century thanks to Beaujolais Nouveau although its winegrowing area is thousands of years old.

Beaujolais wines since Antiquity!

Vineyards in the Beaujolais region go back to Antiquity! There are signs of winegrowing in the first century BC, at the time of the Romans.
The Juliénas cru is said to be named after one Julius Caesar.

… During the Middle Ages

From the early Middle Ages, the Lords of Beaujeu left their mark on the region. One of them, Bérard, became known from around 957 thanks to his wine trading. The Lords of Beaujeu gave their name to the area and contributed to its aura. Beaujeu was the capital of the Beaujolais region up until the early sixteenth century, when it was replaced by Villefranche-sur-Saône.


… After the seventeenth century


From the seventeenth century, the Beaujolais winegrowing area attracted the bourgeoisie from Lyon. Local dignitaries enjoyed non-taxable sales rights and used to sing the praises of Beaujolais wines in Paris.

New communication links like Briare Canal between the Loire and the Seine put the Beaujolais region on an important trading route between the south of France and Paris. Goods arriving at the port of Belleville on the Saône were transported onwards to the Loire via the Beaujolais region. Beaujolais wines could therefore be transported all the way to Paris.

Rapid growth in the winegrowing area

At the same time, Beaujolais became the wine of the Canuts, the silk workers in Lyon. Special trading conditions were negotiated with Paris and Lyon based on a north-south division: the winegrowers in the north would trade with the capital and those in the south with their neighbour, Lyon.

The Beaujolais region became the prime supplier of taverns and the famous Bouchon restaurants in Lyon, where the wine was served in jugs.

More recently in the 19th and 20th centuries

In the 19th century, the advent of the railways accelerated the expansion of Beaujolais wines. However, from 1875 the winegrowing area was reduced to a tiny proportion of what it had once been after it was decimated by phylloxera. It would be revived notably thanks in particular to research carried out by Victor Pulliat, a well-known figure in the Beaujolais region, who introduced American stock grafts that were more resistant to the American aphid.

In the 20th century, the Beaujolais region established its pedigree with the emergence of the AOC wines (from 1936 to 1988) and the first cooperative cellars.

The second half of the twentieth century saw the advent of Beaujolais Nouveau. In 1985, the third Thursday in November was decreed as the day it is released for sale.

And the story is far from over. It’s up to you to carry on writing it by trying out Beaujolais
wines !


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Bienvenue en Beaujonomie : The bistonomic, wine festival in Beaujolais

Come join us on Saturday and Sunday, June 12 th and 13 th for a whole weekend of festivities, lively ‘beaujonomic’ tables, and chats with Beaujolais winegrowers. The concept: at the estate or winery of your choice, spend time together at the same table, sharing a chic, laid-back bistronomic meal. There’ll be warm and friendly opportunities to meet new people, hear great stories, taste delicious wines and cuisine, and learn more about the vineyards.

Neo-bistro atmosphere at the Beaujolais estates and wineries

For a whole weekend, the Bienvenue en Beaujonomie festival is inviting enthusiasts and connoisseurs of Beaujolais gastronomy and wine to (re)discover Festive and Exceptional Beaujolais wines, available in red, white and rosé. A variety of events will be on the agenda, ranging from vineyard discoveries to tastings in a winemaker’s cellar, and including a scavenger hunt with riddles, rides in a vintage 2CV, or even concerts. The beaujonomic weekend brings together many Beaujolais estates & wineries that will open their doors for the occasion.

Sign up for the totally Beaujolais weekend

Visit www.bienvenue-en-beaujonomie.fr to pick the winegrower(s) you’d like to chat with. The estates & wineries all design their own program by inviting a chef into the kitchen (or by whipping up the meal themselves if they’re true gourmet cooks) and planning activities that’ll give you a glimpse of daily life on the estate. Guests will personally discover beaujonomic cuisine with fresh produce in a chic & laid-back atmosphere: an aperitif under a gazebo, a meal in a wine cellar, a picnic in the vineyards – while sharing with other enthusiasts from here and abroad, and featuring magnums especially selected for the occasion, of course.

Side events in the heart of the Beaujolais appellations

Bienvenue en Beaujonomie also means lots of outdoor activities over the whole weekend! Each of the Beaujolais appellations will be celebrating La Beaujonomie in their own way and will welcome you for convivial moments on walks through the vineyards, performances and tastings with the Beaujolais vintners.

Practical Info

  • Dates: June 12 & 13, 2021 (lunch & dinner + events in the appellations throughout the day)
  • Place: throughout the Beaujolais region, from Saint-Amour in the north to Arbresle in the south
  • Sign up on the website bienvenue-en-beaujonomie.fr